In 2014 Filippo Pompili Ferrari, a fourth-generation oil producer, has developed an olive oil "butter" for a South American importer. With the technologist Eraldo Rossi he has decided to develop a raw material with the mechanical functionalities of a margarine and the nutritional advantages of olive oil.
Thus, Mida Più Srl was born, specializing in noble fats with the patent for Burroliva.
The production plant, as well as the company's headquarters, is located in Ripabianca di Deruta, in the county of Perugia.