In 2014 Filippo Pompili Ferrari, a fourth-generation oil producer, has developed an olive oil "butter" for a South American importer. With the technologist Eraldo Rossi he has decided to develop a raw material with the mechanical functionalities of a margarine and the nutritional advantages of olive oil.
Thus, Mida Più Srl was born, specializing in noble fats with the patent for Burroliva.
The production plant, as well as the company's headquarters, is located in Ripabianca di Deruta, in the county of Perugia.
Mida Più Srl, after years of R&D and experiments, has optimized the large-scale production process of a new vegetable solid fat mainly based on olive oil (over 80% of the fatty part), with completely unknown technological characteristics up to so far in an oil.
The innovative mechanical transformation process, carried out at low temperatures, allows to maintain unchanged all the beneficial-nutritional properties universally recognized in olive oil.